Happy Customer :)

Valerie Woods has been a member of Prop Sync since the 13th of April 2017, she uses her account to synchronise her 2 calendars between 3 different online travel agencies and for a little cost of £24 her calendars are automatically updated, saving Valerie a heap of time!

Since her subscription, Valerie has had 39780 transactions that have estimated a total number of hours saved at 276 hours and 15 minutes. This number continues to grow and Valerie even mentions that before using Prop Sync, she found that updating her calendars took a lot of time. Sometimes she wouldn’t even update a booking because she simply had no time to spare, leaving these dates venerable for 3 or more days at a time. However since using Prop Sync she is a lot more confident with customers, and she doesn’t need to take as much time out of her day or week to update bookings.

We asked Valerie a number of questions regarding her experience with Prop Sync, her response was fantastic and very rewarding to hear…

How would you recommend Prop Sync to a friend?

I would highlight their customer service, there is always someone to talk to and they’re very easy to contact. They make the process more understandable and dealt with my concerns professionally, and even if they couldn’t respond immediately, they would always keep me updated and I knew what was going on. I really liked that because I was more at ease and when using something new, its always a daunting time but they really made me feel confident.

What do you love about Prop Sync and why?

Their prices are very reasonable and they never go up, they stick to their word.

Do you have any suggestions on how Prop Sync could improve?

I’m not sure, I personally think they are doing a fabulous job as they are inclined to work with more people.

What three words would you use to describe Prop Sync?

Efficient and friendly, they get the job done and make my life easier.

Do you find that the payment methods are flexible for your needs?

For mine, yes.

Is the administration panel easy to use and what features do you like the most?            

Yes, the admin panel is easy to use but I don’t tend to use it much, I like to look at the analytics from time to time and see the number of hours I have saved, I suppose even though I feel I have because I’m not updating my bookings as often as I did. Its nice to see it in black and white.

Do you feel the 3-month free trial gave you a good indication as to whether Prop Sync was working for you? 

 Yes definitely, I didn’t have to worry my head about double bookings. I run a small business and a double booking is the stuff of nightmares, so it was nice not to have that fear and relax more knowing everything was taken care of.

Is the dashboard in the Prop Sync admin panel beneficial in analysing your transactions and bookings or do you feel there are improvements to be made?

I don’t really use the admin panel, but I have used it before and I know it is very clear and if I had more time I would sit down and play with it more but from what I’ve seen, it is a lot clearer than some admin panels I have used.

When everything was explained to you, how did you feel?

I felt nervous because I didn’t know how I was going to cope but I will always be nervous about something new and whether it is going to work, but I am now more than happy to show someone how the setup of different platforms work. I can understand why people are apprehensive to get in touch and try something new because I was the same, but we can learn off one another and the support is great.

Once using Prop Sync did you find everything easy to understand in terms of one way and two-way connections and knowing what connections you’re synced with applied for each?

Yeah this was easy to understand, I had no difficulty with this.

Are you satisfied with Prop Syncs service, is there anything that’s really impressed you or you feel needs improvement?

Yes, I am satisfied with the customer service, they have always been able to help with issues I've had. At the beginning I had some hiccups, but they were easily resolved.

On a scale of 1-10 how would you rate your experience with Prop Sync? 1 being bad and 10 being good.

I’ll give you a 10!

Prop Sync are so pleased that Valerie is having a pleasant experience and that we can make her life easier! :)

All the best,




How to market your property?

The world of online marketing can be scary but it’s not impossible, taking certain steps can help you accomplish your achievements and long-term goals; you may be familiar with social media platforms such as Facebook, Twitter and Instagram. These are three commonly used platforms for businesses, if you are promoting on any of these you’re off to a good start! However, you need to ensure you are regularly posting and keeping content exciting. Why? Google is the most popular search engine used worldwide and if you can rank highly in their search engine optimisation (SEO), then more people are going to view your property before competitors.

Conveyed above are a list of techniques that can be used to improve how highly you rank in Googles SEO. However one can negatively impact your ranking, is it A) Organic Searches, B) Anchor Links or C) Duplicate Content.

The answer is duplicated content, Google ranks SEO based on algorithms that websites must abide to in order to have a higher ranking when people search for their products, services or accommodation etc. Duplicating content can direct users to poor quality content and Google will disapprove, consequently your website will be found lower on search results.

How do you cater for algorithms? This is a question unknown to many independent business owners, updating regularly is a start but the content within these posts is what really counts. Moreover, having a brief knowledge on Googles algorithms and knowing when they change, can assist your approach to new content for your website, mobile app or ad promotions

https://searchengineland.com/library/google/google-algorithm-updates - This link covers necessities on googles algorithms, you must understand and apply these before you can implement minor adjustments within content to make a difference.

Overall, Algorithms are what Google control, they determine whether you sit higher or lower, yet you can help control this by using SEO to appeal to their “DO’s and DON’TS”. For instance, Panda focuses on filtering poor quality content from working its way into Googles top search results, factors within a website that can rank lower include: duplicated data, overuse of keywords (repetitiveness) or linking too much to other sites. To avoid these, you can research before constructing an informative blog, therefore the words will be your own or you can use synonyms to ensure search engines can still identify the topic of your content, avoiding too much use of the same keyword etc. Ensure you keep your bounce rate down, captivating people to stay on your site is huge because the higher bounce rate your site has the lower you will be ranked, In this case anchor links would help rectify a low bounce rate.

Anchor Links are when you link a word or sentence so when you want to find out more information users are directed (traffic) to different pages conveying appropriate information so they don’t then bounce off your website, keeping your bounce rate low and ranking high.

How to get noticed:

Promote your property on various types of social media, Facebook, Twitter and Instagram are very commonly used platforms and all I highly recommend. However, if you’re managing the platforms yourself, keeping up to date, relevant and new content can be hard to manage. I would advise you to look at guest’s details, find where they actively use social media or simply use one that you find easier to manage. Personally, I love using Instagram, you can have unlimited text space, can edit your images in the same programme, tag users, add locations and connect to other social media platforms such as Facebook, Twitter and Tumblr. Using hashtags can increase your engagements too, reaching a wider audience searching for specific keywords.

There are free apps you can download which let you know who’s recently followed you, deleted you, as well as some general statistical information such as your most liked post, new followers as well as accounts that don’t follow you back. Knowing this type of information can help you control the content you share with a higher chance of engagement, for instance if most of the people you follow don’t follow you back there is a likelihood you need to alter your strategy. This could involve posting more, reaching new audiences or creating new content that is different to what you are used to so get started and check out the link below to find out 5 of the best free apps.


Not sure what to post?

After a while posting the same content can become boring and a tedious task to carry out, look at some of my suggestions to help you take a step in the right direction.

  • Are there any available rooms within the next 2-3 weeks, if so promote them or discounts that are available?
  • Are there any events/ activities in your area that you can advertise to your guests? Try and negotiate with your local services and see if referrals can have a % off payments.
  • Promote customers feedback both good and bad, if you can openly admit mistakes you've made and convey how you've dealt with their concerns. It shows you really have your guests interest at heart.
  • Current issues within the industry, write a blog or your opinion on agendas that concern you or your business. Talking with local competition isn't necessarily a bad thing, you may be able to help each other out?
  • Photos – VITAL, ensure images are a high quality and have some form of descriptive language. Make them varied and interesting.
  • Videos – VITAL, ensure videos are a high quality and that they capture positive experiences or settings.
  • Self-Catering property? Consider posting information on local food shops.
  • B&B? Consider posting your breakfast menu/ food
  • Camping? Consider advise on where to purchase essentials such as tents etc. IF you can, again try and negotiate with local businesses so you can promote an offer if customers use you as a referral.
  • Anything else that you offer or think is of value for guests.

Remember that following competitors is not a bad thing, keeping up to date with what they’re doing and even where they get most of their engagements from can help you form a strategy that works best for you and your business.

I hope this has helped you understand search engine optimisation and how to apply this within your business as well as give you ideas moving forward with your social media.

All the best,


Exhibition Overview – 2017

The Association of Scottish Self Caterers - Scotland, Perth. 

On the first day Nick and Millie travelled up to visit Rosanne Mackay, the Scottish director of Farm Stay. Here, they met other Farm Stay members to present and provide walk through tutorials on how to use the Farm Stay System, as well as how Prop Sync may be of interest.

The day was hugely successful and we answered some burning questions, we even made changes for some of the members whilst we were there so they could see us physically correcting mistakes and making desired adjustments. The feedback was overwhelming and it was very rewarding knowing that they had all learnt something from our session, we were even able to increase Prop Syncs brand awareness and since then we have been in touch with some of the members regarding our services.

On the second day it was a bright and early start, setting up in Perth's Concern Hall to exhibit Prop Sync! The day was a success and we managed to network with a range of delegates and businesses, clarifying our connections and benefits members can receive free of charge.

The Farm Business Innovation Show - Birmingham, NEC.  

The show was holding its fifth year at Birmingham's NEC on the 8th and 9th of November, Nick and Millie travelled back down from Scotland in a 6 hour journey to attend the event and were elated to find that the two days were hugely successful. The event boasted 500 suppliers and 200 speakers, as a result the first day attracted a huge 6,000 delegates and mainly enticed farmers and people eager in moving forward within the farming industry.

The two days we spent in Birmingham were very encouraging, we spoke to a lot of people who were keen to know our involvement within the industry and how we help property owners. Nick and myself handed out a lot of our marketing collateral, to the point that people were visiting our stand because they had seen our brand numerous times and were intrigued to know more. This gave us confidence that our new investments early on in the year for booklets, postcards, notepads and pens were increasing our brand awareness.

Farm Stay AGM - Harrogate

On the first day there was a conference which informed members on new and potential changes happening in Farm Stay, the day then concluded with a formal dinner where everyone got to relax and chatted with other members and exhibitors. There was even a show from two ladies showcasing their cooking products, demonstrating these in a comedic sketch.

The second day included a session with Kay Bariball, Farm Stays regional director for Devon. Here, Prop Sync were able to introduce solutions and assist in presenting efficient ways for members moving forward. Myself and Nick attended this session to grasp different training methods and how we can improve our approach in future. The rest of the day involved attending similar sessions that were to benefit members, increasing our general knowledge.

On the last day Prop Sync exhibited and presented at the Pavilion in Harrogate to over 60 Farm Stay Members for the final part of the Farm Stay AGM.

All the best,


Farm Stay’s AGM

Prop Sync have just returned from Farm Stays AGM, the three day event included a conference, range of entertainment and training sessions, as well as an exhibition held at the pavilions in Harrogate.

On the final day Millie and Nick presented to a large number of Farm Stay members, discussing additional benefits and how Prop Syncs service applies to their businesses. During this presentation they shared further information on a training session, briefly outlining the in depth analysis they could provide for members individual needs and requirements.

Training Session

They went through pricing, benefits from ADVANCED Prop Sync, as well as the level of integration that Booking.com and Farm Stay have.

Overall the three day event was a great platform for Prop Sync to not just promote but educate members on our service, and how they can optimize their time and money from utilizing free connections through membership with Farm Stay.

All the best,


The Association of Scottish Self Caterers

The Association of Scottish Self Caterers  

Prop Sync have just returned from The Association of Scottish Self Caterers in the beautiful city of Perth, during our stay we presented to Farm Stay members on how to use the system, as well as how Prop Sync may benefit their personal needs.

During these sessions we gained an insight into what other online travel agencies and property management systems people were using, all this information has helped Prop Sync moving forward as we now have a greater understanding of needs and desires within this ever-changing industry.

On the day we were able to network with new connections and develop strong relationships, we were pleased with the turn out and staff were extremely friendly and on hand to help. Anyone considering attending either as an exhibitor or delegate, should come next year! We certainly won't be missing another event with ASSC.

All the best,



Success at The Glamping Show

What Prop Sync thought? 

This year The Glamping Show was hosted at Stoneleigh Park in the NAEC, the fantastic three day event gave Prop Sync the opportunity to market ourselves alongside Farm Stay as our own brand!

The three days were so successful it saw a huge increase since its inception in 2015 and Prop Sync found great benefit from wider audiences of over 100 people, It was clear to see that our new investments in promotional material really had an impact on our reception from visitors compared to previous years.

My Personal Experience:

I have never been to an exhibition but had a clear idea of what to except and it far exceeded my expectations, I had so much fun and really enjoyed venturing out with Prop Sync to market our product.

One thing you might not know about me is that I am a lover of all dogs, and the kennel club was located right next door to the main halls which meant an influx of waggy tails. If you have ever been to an exhibition you might know it can be quite tiring, and for me this was a nice wake up call when I am definitely not a coffee lover like Nick (Our Managing Director).

I am very eager to find more events for Prop Sync, since our visit to the Glamping Show we have had such a great response and I am keen to continue this encouraging support from property owners.

Wishing you all the best,


Welcome Millie!

Some of you have been lucky enough to speak and even meet with Millie, she has recently joined the Prop Sync team and is now heavily involved with our subscribers.

About Millie:

Millie, 18 has joined us at Prop Sync during her A Levels at the Misbourne School, where she studied IT, Travel and Tourism and Photography. Starting in an apprenticeship has allowed Millie to discover new ways to develop her skills such as networking with clients, and it has not taken long to notice her strength in negotiating ;)

Millie enjoys spending quality time with family and is a real thrill seeker, she has already sky dived 13,000 feet and is obviously not scared of any hurdles she faces...Except spiders.

She is keen to learn more and would love to discuss options, she is very open minded and easy to talk to so do not hesitate to get in touch. Her details are linked below, rest assured she will give her honest opinion and keep you updated with the latest :)

Email: millie.sagar@braceit.net
Telephone: 020 7117 6110



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